Privacy Policy
Great North Tours Limited respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Statement explains how Great North Tours Limited collects, uses, stores, protects and discloses personal information when you contact us, enquire about our services, book a tour, travel with us, use our website or interact with us through our digital channels.
Great North Tours Limited is a New Zealand business and manages personal information in accordance with the Privacy Act 2020 and the Information Privacy Principles that apply to us.
We do not sell your personal information.
Who we are
Great North Tours Limited, trading as Great North Tours, is a Hamilton-based New Zealand tour operator providing private customised guided tours and travel services throughout the North Island.
For privacy questions, requests to access or correct your information, or privacy concerns, please contact us using the contact details on our website.
What personal information do we collect?
The information we collect depends on how you interact with us and what services you request.
This may include:
Your name
Email address
Telephone number
Country of residence
Travel dates
Number of travellers
Accommodation details where relevant to your itinerary
Pickup and drop-off locations
Tour and activity preferences
Dietary requirements or other information needed to arrange your travel
Accessibility or mobility information where relevant to your travel arrangements
Information you provide about other members of your travelling group
Details of enquiries, bookings and communications with us
Information required to arrange accommodation, activities, transport or other travel services on your behalf
Payment or invoicing information where necessary
Information you voluntarily provide through forms, email, telephone, social media or other communication channels
Information about your use of our website, such as IP address, browser type, device information and pages visited, where collected through cookies or similar technologies.
We only seek to collect information that is reasonably necessary for the purpose for which it is being collected.
Please do not send us sensitive information unless it is relevant to your travel arrangements or we have asked you to provide it.
How do we collect your information?
We generally collect personal information directly from you.
For example, you may provide information when you:
Submit an enquiry through our website
Complete an enquiry or booking form
Email or telephone us
Communicate with us through social media
Speak with us by video call
Request a quotation or itinerary
Make or confirm a booking
Provide information needed to arrange accommodation, activities or other travel services
Provide feedback or a review
Subscribe to communications or marketing where applicable.
In some circumstances, we may receive information about you from another person travelling in your group, a family member, an employer, travel adviser or another organisation involved in arranging your travel.
Where we collect personal information indirectly, we will take reasonable steps to ensure that the individual is informed about the collection and its purpose where required by the Privacy Act 2020.
Why do we collect personal information?
We collect and use personal information for purposes such as:
Responding to enquiries
Preparing quotations and itineraries
Planning and providing tours and travel services
Arranging activities, accommodation, meals, transport and other services requested by you
Communicating with you before, during and after your trip
Managing bookings and customer service
Processing payments and invoices where applicable
Meeting our legal, accounting, insurance and regulatory obligations
Managing health, safety and accessibility requirements relevant to your travel
Improving our services and customer experience
Responding to feedback, reviews and complaints
Sending marketing communications where you have requested or permitted them, or where otherwise permitted by law
Protecting our business, customers, staff and property from fraud, misuse or security threats.
We will generally only use personal information for the purpose for which it was collected or for another purpose permitted by the Privacy Act 2020.
Do I have to provide my personal information?
Providing personal information is generally voluntary.
However, some information is necessary for us to provide particular services. For example, we may need your name, contact details, travel dates, group size and relevant booking information to respond to an enquiry or arrange a tour.
If you choose not to provide information that is reasonably necessary for a particular service, we may not be able to provide that service or complete the requested booking.
Where information is required by law, we will tell you where reasonably practicable.
Sharing your personal information
We do not sell your personal information or receive payment for providing your personal information to others.
We may share relevant personal information where it is reasonably necessary to provide the services you have requested.
Depending on your itinerary, this may include providing information to:
Accommodation providers
Activity and attraction providers
Transport or transfer providers
Restaurants or meal providers
Other suppliers involved in delivering your itinerary
Payment or financial service providers
Technology and cloud service providers that process information on our behalf
Professional advisers, insurers or service providers where reasonably necessary
Government agencies, regulators, law enforcement authorities or other organisations where required or authorised by law.
We aim to provide third parties with only the information they reasonably need for the relevant purpose.
For example, if we arrange an activity on your behalf, the activity provider may need your name, group size, booking details or relevant requirements in order to provide that activity.
Information about other travellers
If you provide us with personal information about another person travelling with you, you should only provide information that you are authorised to provide.
You should also make those individuals aware that you have provided their information to us where appropriate.
This may include information about family members, friends, colleagues or other members of your travelling group.
Health, accessibility and dietary information
Some travellers may choose to provide information about accessibility, mobility, dietary requirements, allergies or other needs so that we can help plan a suitable itinerary.
We only collect and use this information where it is relevant to providing or arranging your travel services.
Because some of this information may be sensitive, we ask that you only provide information that is relevant to your travel requirements.
Where we need to provide relevant information to a supplier to safely or appropriately provide a service, we will limit the information shared to what is reasonably necessary.
Website information, cookies and analytics
When you use our website, some technical information may be collected automatically.
Depending on the technologies used on our website, this may include:
IP address
Browser type
Device type
Operating system
Pages visited
Date and time of visits
Referring website
General website usage information
Information about how visitors interact with the website.
We may use cookies and similar technologies to help our website function, understand website usage, improve our website and, where applicable, support marketing activities.
Cookies are small files or pieces of information stored on your device by websites.
You can generally control or delete cookies through your browser settings. Disabling certain cookies may affect how some parts of a website operate.
Our website may also use third-party services that collect information about website usage or provide website functionality. Those providers may have their own privacy policies.
Social media
Great North Tours may operate social media accounts and may receive personal information when you contact or interact with us through those platforms.
We will use information you provide to us through social media for purposes such as responding to your enquiry, providing customer service or managing an interaction with you.
Social media platforms are operated by third parties and their own privacy policies apply to information they collect directly through their platforms.
We encourage you to review the privacy settings and policies of any social media platform you use.
Please do not send sensitive personal information through a public social media post.
Marketing communications
Where we send marketing communications, we will do so in accordance with applicable laws.
You can unsubscribe from marketing communications at any time by using the unsubscribe option provided or by contacting us.
Unsubscribing from marketing communications will not prevent us from sending important information relating to an existing booking, enquiry, payment, itinerary or other service you have requested.
Reviews, photographs and testimonials
If you provide a review, testimonial, photograph or other content to Great North Tours, we will only use it publicly in accordance with the permission or terms under which it was provided.
We will not publish personal information about you simply because we hold it.
If we ask for permission to use your photograph, name, testimonial or other personal content for marketing purposes, you can choose whether to provide that permission.
Security of your personal information
We take reasonable steps to protect personal information from loss, unauthorised access, use, modification or disclosure.
Our security measures may include appropriate access controls, passwords, authentication measures, secure systems and limiting access to personal information to people who need it for legitimate business purposes.
No method of storing or transmitting information over the internet is completely secure. While we take reasonable precautions, we cannot guarantee absolute security.
If you become aware of a security issue involving your personal information that you believe may affect Great North Tours, please contact us as soon as possible.
Cloud and overseas service providers
We use third-party technology and service providers to operate our business and may store or process personal information using cloud-based systems.
Some of our service providers may store or process information outside New Zealand.
For example, Great North Tours uses business software and cloud services provided by third-party companies, which may involve overseas data storage or processing.
Where personal information is disclosed to an overseas organisation, we will take reasonable steps to ensure that the disclosure is handled in accordance with the Privacy Act 2020, including the requirements that apply to overseas disclosures.
Where applicable, this may involve ensuring that the overseas recipient provides appropriate privacy safeguards or obtaining the necessary authorisation from the individual.
How long do we keep personal information?
We keep personal information only for as long as it is reasonably necessary for the purposes for which it was collected, or for as long as we are required to keep it by law.
Different types of records may need to be retained for different periods.
For example, some financial, tax, booking, insurance or business records may need to be retained to meet legal or regulatory requirements.
When personal information is no longer required, we take reasonable steps to securely destroy it or permanently de-identify it.
Privacy breaches
We take reasonable steps to prevent privacy breaches, but no organisation can eliminate all security risks.
A privacy breach may involve personal information being lost, accessed, used, changed or disclosed without authorisation.
If we become aware of a privacy breach, we will assess what has happened and take reasonable steps to contain and reduce any potential harm.
Where a breach is likely to cause serious harm to affected individuals, we will comply with the notification requirements of the Privacy Act 2020, including notifying the Office of the Privacy Commissioner and affected individuals where required.
Your right to access your personal information
You have the right to request access to personal information we hold about you, subject to the Privacy Act 2020.
You can ask us:
What personal information we hold about you
For access to that information
How we obtained the information where appropriate
How we are using or disclosing it where applicable.
We will respond to requests within the timeframes required by law.
We may need to verify your identity before providing access to personal information.
Correcting your personal information
You have the right to ask us to correct personal information we hold about you if you believe it is inaccurate, incomplete or misleading.
If we do not agree to make a requested correction, we will explain why where required and, where appropriate, record your requested correction alongside the information.
Requests to delete information
You may ask us to delete personal information we hold about you.
We will consider the request in accordance with the Privacy Act 2020 and our legal obligations.
We may need to retain information where it is required for legal, accounting, insurance, regulatory, dispute resolution or other legitimate purposes.
Third-party websites
Our website may contain links to websites operated by other organisations.
Those websites are not controlled by Great North Tours and are not covered by this Privacy Statement.
We recommend that you review the privacy policies of third-party websites before providing them with personal information.
Changes to this Privacy Statement
We may update this Privacy Statement from time to time to reflect changes to our business, technology, services or legal requirements.
When we make significant changes, we may update the date of the statement and, where appropriate, provide additional notice.
The current version will be available on our website.
Privacy questions, requests and complaints
If you have a question about how Great North Tours handles your personal information, or if you want to request access to or correction of your information, please contact us.
We will acknowledge privacy complaints and requests as soon as reasonably practicable and will work to resolve them within the applicable legal timeframes.
If you are not satisfied with how we have handled your privacy concern, you can contact the Office of the Privacy Commissioner of New Zealand.
Office of the Privacy Commissioner
PO Box 10094
Wellington 6143
New Zealand
Website: privacy.org.nz
Contact Great North Tours
For privacy questions, access or correction requests, or privacy concerns, please contact Great North Tours through our website or by email.
Great North Tours Limited
Hamilton, New Zealand
Last updated: October 2026